HONEYMIND™

Meet the Founders

FOUNDER

Dr. Sheiva Nadooshan

Dr. Sheiva Nadooshan, Psy.D., is a clinical psychologist and founder of HONEYMIND, an innovative brand exploring the intersection of psychology, science, and traditional healing practices.

Drawing from her background in clinical psychology and cognitive neuroscience, she created HONEYMIND to reintroduce evidence-based wellness practices into modern life.

Inspired by her Persian heritage and generations of tradition surrounding saffron and other healing foods, Dr. Nadooshan founded HONEYMIND to think beyond trends and quick fixes, and instead focus on evidence-based practices that have been used for centuries.

As a clinical psychologist specializing in health and neuropsychology, her work explores the relationship between mood, stress, cognition, focus, sleep, and aging. Dr. Nadooshan's interest is focused on the use of natural ingredients, that are well-supported by scientific evidence, in real functional foods.

Dr. Nadooshan earned her doctorate in Clinical Psychology from Midwestern University after graduating with honors from Rutgers University, where she studied Psychology and Cognitive Neuroscience.

CO-FOUNDER

Zara Arian

RESEARCH SCIENTIST

Born and raised in a family of Iranian jewellers, she learned two things in childhood: that gold is precious enough to be passed down through generations, and that food was never just fuel, rather a shared experience that connects us, especially when it comes to treasured ingredients like saffron and Caspian caviar.

Just as gold adorns the body from the outside, saffron, often called the red gold, nourishes from within, supporting mood and emotional wellbeing. Its benefits were first recorded over 1,000 years ago in Persia (detailed in our Saffron Story), but this understanding didn't reach her through past or current scientific papers. It rather quietly lived in every Persian recipe, passed down through generations.

Zara’s work as a Research Scientist in a different field gave her a different lens to bridge tradition and modernity. Instead of the common perception of using heavily commercialised powders of saffron under a variety of commercial names, she recreated an ancestral recipe of this ancient spice into a functional food that fits seamlessly into modern life.

Together with her daughter, Dr. Sheiva Nadooshan, she makes this precious spice accessible, in its most natural and pure form, to be enjoyed and deliciously shared by all culinary palates. Because after all, saffron is food, not another drug.

The HONEYMIND Standard

UNCOMPROMISING PURITY OF SAFFRON AND HONEY

0.006 GRAM

Each saffron flower makes this much of saffron (saffron story)

150 FLOWERS

is used for every jar of HONEYMIND honey (explore editions)

ISO3632 CATEGORY I

Crafted with high quality saffron threads, globally recognised as pure (read science)

100% RAW HONEY

Raw, unfiltered, unprocessed honey from NJ, NY, and PA farms (sustainability)

Explore the Collection